Planned giving professionals tell us one of the hardest things about their work is winning more resources internally. Here are some powerful stats to share with your boss and board to help you expand your planned giving fundraising.
$30 trillion
In the next 20 years, there will be more than $30 trillion inherited as the Baby Boomer population ages. By some estimates, this generation owns half of all wealth in the United States. This may be the single biggest opportunity for philanthropy in the history of the world.
75%
Planned giving can help the whole development team hit their goals. According to research by Dr. Russell James, donors who make bequests increase their giving in the subsequent 5 years by 75%.
2.74
A study on IRS data found bequests are by far the largest type of gifts, averaging 2.74 times the total lifetime giving of a donor.
56 to 1
Planned Giving is widely considered to have the highest ROI of any type of fundraising. A study by AskRight found the average ROI on bequests is 56.83:1, more than 15 times higher than ROI on direct mail. We’ve seen ROI as high as 100:1 in our work with small donors with FreeWill and Thompson & Associates’ planning clients, though results vary by organization, campaign, and strategy.
1
One. The one is You! You know how important planned giving is to the mission of your organization. We hope these numbers help you educate the rest of your organization.
